Marketing & advertising
The basics of marketing strategies can be explained by the four product, place, price, and promotion. Price and means of distribution play critical roles in the success of products, and market researchers help establish these elements.
Advertising
Advertising is a way of marketing your business in order to increase sales, attract new customers or make your audience aware of your products or services. Until a customer deals with you directly and actually buys your products or services, your advertising may help to form their first impressions of your business. This guide gives advice on where and how to advertise, and what advertising can achieve. It also shows you how to manage the advertising process and ensure you get value for money. Decide whether your target audience is local or regional, national or international, or a mixture. Before selecting a type of media, you should find out from the media business and other independent sources about their circulation or audience figures.
