Social Media Networking

The major social media platforms, mentioned, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also smaller and up-and-coming platforms, such as Tumblr, Tik Tok, and Anchor, and social messaging platforms, such as Messenger, WhatsApp, and WeChat.

Social Media Marketing Works

Social media has changed the way we function as a society, including the way we connect with one another. As platforms like Facebook, Twitter, and Instagram took off, businesses also took notice. They began to use these sites to further their interests through social media marketing. That's because these sites are able to change consumer behavior. This step involves determining goals, the social media channels to be used, and the type of content that will be shared. Part of being on social media is knowing how far posts are going, so reports of engagement and reach are very important.